Planète Charmilles

Full-service communications agency: seasonal campaigns, digital, paid media and production for the Geneva shopping centre.

Client

Planète Charmilles

Sector

Retail & Commerce

Services

Full-service agency, 360° Campaigns, Digital, Paid media, Print & radio production

The brief

Planète Charmilles entrusted us with their entire communications. Our mission: conceive and deploy coherent seasonal campaigns across all channels, from print to radio, digital to paid media, with a constant demand for creative renewal. An annual partnership, renewed year after year.

Our approach

A creative territory is set each year, then adapted across every format. Posters, radio spots, digital banners, social media, Google Ads, Meta Ads: every touchpoint is designed as part of a whole. The website was redesigned to reflect the centre's shopping experience. The result: coherent communication that makes Planète Charmilles a destination, not just a place.

Deliverables

Print campaigns: A0 posters, city lights, flyers, roll-ups
Radio spots: concept, script, production
Digital campaigns: Meta Ads, Google Ads, Display
Social media: strategy, content creation, community management
Website: design, development, maintenance
Paid media strategy: planning, media buying, optimisation, reporting

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