Caelograph branding, product design and communication materials for the Geneva house.
Support the launch of the Caelograph — a new instrument of exception by Caran d'Ache. Create a visual universe worthy of the object — an instrument that embodies Swiss craftsmanship in the art of writing.
A visual language built around precision and gesture. Product photography, editorial staging, communication materials — everything converges on a single idea: writing as art. The design steps aside for the product, illuminating without betraying it.
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