Planète Charmilles

Full-service communications agency — seasonal campaigns, digital, paid media and production for the Geneva shopping centre.

Client

Planète Charmilles

Sector

Retail & Commerce

Services

Full-service agency, 360° Campaigns, Digital, Paid media, Print & radio production

The brief

Planète Charmilles entrusted us with their entire communications. Our mission: conceive and deploy coherent seasonal campaigns across all channels — from print to radio, digital to paid media — with a constant demand for creative renewal. An annual partnership, renewed year after year.

Our approach

Every campaign springs from an annual creative territory adapted across all formats. Posters, radio spots, digital banners, social media, Google Ads, Meta Ads — every touchpoint is designed as part of a whole. The website was redesigned to reflect the centre's shopping experience. The result: coherent communication that makes Planète Charmilles a destination, not just a place.

Deliverables

Print campaigns: A0 posters, city lights, flyers, roll-ups
Radio spots: concept, script, production
Digital campaigns: Meta Ads, Google Ads, Display
Social media: strategy, content creation, community management
Website: design, development, maintenance
Paid media strategy: planning, media buying, optimisation, reporting

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